Thursday, November 30, 2023

Why Africa Needs to Own its Media

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Isaac Kaledzi
Isaac Kaledzi
Isaac Kaledzi is an experienced and award winning journalist from Ghana. He has worked for several media brands both in Ghana and on the International scene. Isaac Kaledzi is currently serving as an African Correspondent for DW.

Photo Credit: Kofi Yeboah


My recent travel to Canada ignited my interest in how Africans can change the misconceptions and negative old stories people have about the continent.

One afternoon, I was traveling by train from Toronto to Kirchner. Sitting opposite me was a Canadian university student who was returning from an internship interview. I engaged him in a conversation and I asked him a question “what is your sincere view about Africa?” I asked him to be very sincere and open as I am not going to judge his views about Africa.

The young guy said, “I know Africa is not a country, but a continent. However, my sincere view about Africa is of a continent that’s poor, underdeveloped and have less infrastructure as compared to Canada.”

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Then he added that, his views might be limited because his source of information about Africa is from the media. Luckily, I had the Africa Report magazine with me so I handed it over to him to take a read and he was amazed at the number of startups run by young people from the continent and the skyscrapers he was seeing.

So how can we communicate the right story?

Africa should own it’s media. Let’s set up the Africa CNN, BBC, Aljezera, etc. A media hub that’s independent of any political affiliations. We will be able to communicate our progress and challenges in an authentic way. Having such a media platform sends the message to a wider audience than the individual evangelism we do when we get the opportunity to travel.


Written by Kofi Yeboah (Communications and Social Media Officer at Population Services International)

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