Saturday, February 4, 2023

The Transformation and the Rise of Sports Betting

Must read

Staff Writer
Staff Writer
Africa Feeds Staff writers are group of African journalists focused on reporting news about the continent and the rest of the world.

The transformation and rise of sports betting can be mainly attributed to technological innovations. Online betting companies like Betway have taken advantage of these innovations to gain a competitive advantage over their competitors.

The ability of punters to place their bets online using online betting platforms has revolutionized the sports betting industry. In this discussion, you’ll learn more about the factors behind the transformation and rise of sports betting.

Online Sports Betting

Technology has enabled gamblers to place their sports bets without visiting a land-based casino. With online platforms, the industry players are not limited in terms of capacity. While in a land-based setting, they would only accommodate a few punters due to space limitations, there is no limit on online platforms.

As a result, they have developed robust online betting systems with immersive features that have attracted more gamblers. These sports betting platforms’ ability to accommodate more punters has played a significant role in the transformation and growth of the industry.

Unlimited Betting Options

Using their online platforms, online sports betting websites like Betway can offer their clients endless betting opportunities. Punters can now follow sporting activities from different continents at different times of the day, including late in the night.

- Advertisement -

Apart from the famous leagues and sports, online platforms offer punters the chance to access endless sporting activities and markets.

Live Betting

The advent of live betting transformed the betting industry. Initially, punters could only place bets on an event that had not started. However, thanks to technology and innovations, in-play betting emerged.

Therefore, a sports betting enthusiast does not have to wait for sports events to begin to bet; they can bet on the currently underway ones. Such innovations in the sports betting industry have attracted more punters pushing the industry to grow even further.

Micro-Event Betting

Another innovation that has taken the sports betting industry to the next level is micro-event betting. In this type of betting, gamblers can bet on smaller independent units of a match instead of the game result.

For instance, in a soccer game, you can bet on who’ll score first or which team will be ahead at half time. This innovation has attracted more punters to platforms like Betway, who feel they stand a better chance of winning in such a case.

Cash-Out Options

Competition among sports betting platforms has led to innovations that are geared towards attracting more clients. One such innovation is the cash-out option. This feature allows punters to cash out stakes on matches that are ongoing.

When you cash out, the original bet is ended. Then, you’ll receive a mutually agreed amount based on the possibility of the original bet winning in the game’s current state. Such perks have led to more people joining the online betting platforms and growing the industry even further.

Mobile Betting

Mobile betting has also played a critical role in the growth of the sports betting industry. Credit goes to the smartphone manufacturers that have developed more economical but powerful handsets.

With approximately four billion people in the world having mobile phones, the market possibilities are mind-boggling. Online Sports betting companies like Betway have tried to get a share of this potential market using innovative solutions like mobile apps and mobile-optimized sites.


The sports betting industry has experienced tremendous growth, but there’s more. As more innovations in technology emerge, you should expect more from sports betting. Watch out for trends such as Esports, which is slowly taking shape. In the next few years, even the sky will not limit the growth the sports betting industry will experience.

- Advertisement -

More articles

- Advertisement -

Latest article

- Advertisement -