Tuesday, June 25, 2024

British Model Naomi Campbell signs deal to market Kenya

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Isaac Kaledzi
Isaac Kaledzihttps://en.wikipedia.org/wiki/Isaac_Kaledzi
Isaac Kaledzi is an experienced and award winning journalist from Ghana. He has worked for several media brands both in Ghana and on the International scene. Isaac Kaledzi is currently serving as an African Correspondent for DW.

British supermodel Naomi Campbell has signed a deal with Kenyan government to help promote the country as a top tourism destination.

The coronavirus pandemic hit the tourism sector hard in Kenya and the country is finding ways to revive it.

On Tuesday, Tourism Cabinet Secretary Najib Balala said Ms Campbell agreed to become Magical Kenya’s international ambassador.

“We welcome the exciting news that Naomi Campbell will advocate for tourism and travel internationally for the magical Kenya brand,” CS Balala said in a statement.

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Campbell, 50, is also an actress and businesswoman who has been in Kenya for vacations since December.

Kenyan officials are hoping she uses her large following on social media which is over 13 million on Instagram, Youtube, Facebook and Twitter to draw more tourists to the country.

But not all Kenyans are excited about this news as they expressed concerns on social media.


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Source: Africafeeds.com

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